The LIT LSAD Graduate Fash-ion Show was a branding project showcasing the talent of the fashion graduates in their final year. It encompassed the four signature aspects of the fashion course – location, individuality, character and form. Each signature is interpretated in the cross section of the imagery and marked with the logo marked ‘fash-ion’. Elaborating on the suffix ‘-ion’, which means ‘to be in the midst of completion’ – each signature was revealed in a sequential manner for the campaign build-up to the event.